The 10 slides retail buyers want you to pitch them with.
A buyer-ready pitch deck in three update-and-send brand styles, built around the information retail buyers need to know when you’re making your case for shelf space.
10
Buyer-ready slides
3
Brand styles
2
Formats · 16:9 + Print
Make your case for (shelf) space.
A buyer isn’t just deciding they like your product. They’re determining whether it’s worth booting someone else off to give you a shot at the limited real estate that is their shelf space.
Your pitch gives them the information they need to know to make that decision: where you fit, who wants you, who’s already buying you, what the numbers look like and why they won’t be sorry.
This kit gives you a clear 10-slide structure for making the case.
10 slides, ready for your story.
Three distinct design directions, each built as a polished starting point for your pitch. Add your content, swap in your brand assets, adjust what you need — and skip the blank-slide syndrome entirely.
01
Problem & Answer
The gap on shelf and how your product solves it.
02
Product
What it is, what’s in it and why it’s winning.
03
Addressable Market
The size of the prize, framed the way buyers see it.
04
Industry Trends
The tailwinds that make now the moment to stock you.
05
Target Consumer
Who buys, how often and why they reach past competitors to get your goods.
06
Uniqueness
Your defensible edge — the reason no one else fills this slot.
07
Sales
Velocity, revenue and the numbers a buyer trusts.
08
FOMO
The proof that other people’s shelves are pulling ahead with your product.
09
Sales Momentum
The trajectory — reorders, expansion, repeat lift.
10
Why Believe
The credibility close that makes yes feel right.
Plus the scaffolding: a cover slide, a positioning slide, and a product-detail slide. The rest of the story is yours to tell — your origin, team, mission, whatever else the meeting calls for.
Three brand styles
One set, three ways.
The structure and layouts are there waiting for you. Choose the design direction closest to your brand, then customize it with your own colors, type, imagery and product details.
Howl Bold & Hot
High-contrast, heavy type, unapologetic. For brands that crank up the volume.
Lumen Soft & Glowing
Airy, luminous, polished. A natural starting point for wellness, functional beverages and clean-label brands.
Verdant Grounded & Green
Natural, editorial, trustworthy. For supplements, powders, and better-for-you brands.
What you get
Ready to edit — no fancy software required.
10 retail-buyer slides
Plus cover, positioning & product-detail scaffolds.
3 design directions
Howl, Lumen & Verdant — three professionally designed starting points to make your own.
Widescreen 16:9
For presenting, screen-sharing and sending digitally.
Print-ready 11×17
For leave-behinds that look like you meant it.
Affinity, InDesign & Adobe Express
Use the tools you have. Adobe Express works right in your browser — no pro software required.
Why these 10 slides?
The list comes from a Startup CPG webinar on the must-know data retail buyers are hoping to see when you pitch — the information that helps them decide whether to take something off the shelf to make room for you.
Knowing what to show a retail buyer solves one part of the problem. Having a deck you’re happy to put in front of them is another.
So I designed the slides.
Questions
Before you get the download.
Is it really free?
Do I need design software?
Will this get my product on shelf?
Is this a complete pitch deck?
What formats and sizes are included?
Why these 10 slides?
Can I use it for my clients?
How do I make it work for my brand?
Free Download
Walk into your next pitch 10 slides ahead.
Get the kit, drop in your data, and show buyers exactly what they came to see.